The Series Lab is constructed of 3 sessions. Two sessions (one physical and one online) will include intensive one-on-one mentorships, group masterclasses, personal writing time in a supportive environment with the mentors, both Israeli and international. The third session is held with a view to exposing the projects and the creators to key figures in the Israeli and international television industry.

In between sessions, participants will progress with personal meetings with mentors as well as making headway with their graphic pitch deck. Each project will benefit from the art direction of Elad Sonego and receive graphic assistance in preparing their final pitch deck, courtesy of Ananey Studios and the Lab.
Participants will receive guidance of a professional verbal pitch.

Selection criteria will include proposal overall quality and originality, feasibility, as well as creators’ profile and team. The Lab will be looking to highlight projects bringing an authentic local voice, in the belief that an honest, unique story can resonate internationally regardless of language and cultural differences.

As part of the program, one exceptional project will win the Series Development Award. The award will provide a stipend to allow creatives to concentrate on developing their project. The award recipient will be announced at the closing session, where projects will be revealed to industry players.